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Allure's Best of Beauty Awards are basically our Olympics—except it happens every year, whew—so of course it's second nature to rave about them any chance we get. And even when the next round of winners is announced, as you'll soon see, we'll keep gushing about winners from years past. (That red seal is not something we take lightly!) As readers who are well-acquainted with Amazon Prime Day, we'll cut to the chase: These are the best of the best Big Deal Days beauty markdowns to shop right now through October 7. We recommend these skin-care, hair-care, makeup, and fragrance picks with our whole chest. Happy shopping!
Our Top Best of Beauty Winner Deals
- Plump it Up: Paula's Choice Pro-Collagen Peptide Plumping Moisturizer, $49 $34
- It's Called Growth: Women's Rogaine 5% Minoxidil Topical Foam (2-Pack), $45 $38
- One Hair Tool to Beat Them All: Revlon One-Step Volumizer Plus, $66 $35
- Beam Me Up: Shark CryoGlow LED Face Mask, $350 $299
- Bounce, Bounce: Fwee Lip & Cheek Blurry Pudding Pot, $20 $12
- Glossed Up: Pureology Smooth Gloss Treatment Mask, $47 $33
- Cozy-Hug Scent: DedCool Mineral Milk Eau de Parfum, $90 $77
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- Fragrance Best of Beauty Deals
Mature Best of Beauty Deals
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Rogaine
5% Minoxidil Topical Foam
Amazon (2-Pack)
Has there been a hair-loss treatment that’s been talked about as much as minoxidil? After all, minoxidil and finasteride are the only two treatments approved by the Food and Drug Administration (FDA) to help treat hair loss. Yup, no wonder it’s earned a spot in the Best of Beauty Hall of Fame with nine total wins.
As long as you’re committed to using it daily (the nozzle applicator helps distribute the product very neatly to affected areas), it can result in real, viable hair growth in 90 days. "Topical minoxidil helps to prevent shedding of hair," says Rebecca Marcus, MD, a board-certified dermatologist in Dallas. It also produces "increased hair thickness and density," Corey L. Hartman, MD, a board-certified dermatologist in Birmingham, Alabama, adds.
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Caudalie
Resveratrol-Lift Serum
Amazon
Bring the French pharmacy to you, no plane ticket needed. Formulated with Caudalie’s crown ingredient, resveratrol—an antioxidant powerhouse extracted from grapes—this silky, milky serum feels as refreshing on the skin as it sounds. Studies in lab settings show that the star active helps increase collagen production, which, as we all know by now, decreases as we age. Add in plumping peptides and hydration-attracting hyaluronic acid, and you’ve got a winner.
“It’s this serum I measure every other one against, and so far, nothing has beaten it,” attests managing editor Alessandra Foresto. “It’s hydrating even on my eczema-prone skin, and the silky finish makes a great base for makeup. I can visibly see my skin looks smoother and glowy with consistent use.”
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Elemis
Dynamic Resurfacing Facial Pads
Amazon
Dry mature skin can benefit from gentle exfoliation, but with an emphasis on the “gentle.” Luckily, Elemis’ Dynamic Resurfacing Facial Pads fit the bill, with a formula powered by lactic acid (a gentle alpha hydroxy acid or AHA) and papaya-sourced enzyme exfoliants like papain to make quick work of dead skin cells. That way, your subsequent serums and moisturizers do their jobs better, too.
“These are gentle enough that you won’t damage your skin at home, but still give an almost instant smoothing and brightening effect,” says Michelle Ventresca, an esthetician based in Woburn, Massachusetts.
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Paula's Choice
Pro-Collagen Peptide Plumping Moisturizer
Amazon
If you couldn’t tell by the name—or you haven’t walked through the skin-care aisles of Sephora, like, ever—peptides are a prized ingredient for firming skin and softening the look of wrinkles (with consistent use, of course!). The lightweight gel-cream texture is perfect for layering under makeup—it moonlights as a hydrating primer—and fails to pill, even throughout the day.
Skin-Care Best of Beauty Deals
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Shark
CryoGlow LED Face Mask
Amazon
LED masks seem like a dime a dozen in today’s beauty landscape, but few hold a light (get it?) to Shark’s CryoGlow. One huge bonus our editors call out with each review? The built-in cooling/depuffing undereye patches that have three levels of intensity (or you can turn them off entirely).
Aside from that, the four preset routines are super easy to navigate and toggle through: Better Aging (wrinkle-smoothing, collagen-boosting); Skin-Clearing (reducing acne and redness); Skin Sustain (brightening); and Undereye Revive. I love that my mode of choice (Better Aging) only takes six minutes; as an impatient person when it comes to “extras” in my skin-care routine, I appreciate the comparably shorter treatment time.
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Laneige
Cream Skin Toner & Moisturizer
Amazon
Hello, milky goodness. Laneige’s Cream Skin Toner & Moisturizer is officially a two-time Best of Beauty winner, which means we extra adore its lightweight, hydration-packing formula that makes our skin look 10x dewier and more refreshed with each pat, pat, pat. Ceramides, peptides, and white leaf tea water come together to strengthen your barrier—transepidermal water loss (TEWL), who?—and soothe irritation, stat.
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EltaMD
UV Skin Recovery SPF 50
Amazon
ICYMI: We have a Breakthroughs category within our overarching Best of Beauty Awards, and it’s the hardest category to claim a spot in. We really dig into the studies, brand research, and consult third-party experts—you’ve got to be bringing something totally new to the table.
EltaMD’s UV Skin Recovery SPF 50 does just that, marrying a supremely soothing, amino-acid-infused formula with a green redness-reducing tint that blends into an invisible finish, no matter what skin tone or level of redness you have (including none!). It’s so sheer, lightweight, and elegant that our testers were floored when they found out it was a 100% mineral formula.
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Isdin
Fusion Water Magic SPF 40
Amazon
A sunscreen brand tennis star Carlos Alcaraz supports and uses on the tennis courts? (He is an ambassador, but have you seen how brutal those court conditions can get? I trust he knows his outdoor skin care—or sincerely hope he does!) Not only does ISDIN bring the UV protection with SPF 40, but it also gives your complexion a much-needed boost of hydration—thanks to hyaluronic acid, vitamin E, and Mediterranean algae—all without feeling heavy or aggravating breakout-prone skin.
And, of course, our staff, including editor in chief Jessica Cruel, gives it five stars: "It’s a chemical sunscreen that goes on like a moisturizer. The finish is not matte, but it won’t leave you looking greasy. It absorbs quickly and blends seamlessly into my brown skin with no purple tint. It’s the perfect fit for those who hate the idea of sunscreen because of the way it feels. This lightweight option will leave them with no complaints.”
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Aestura
Atobarrier365 Lotion
Amazon
PSA to the parents reading this: Aestura Atobarrier365 Lotion is just as beloved by our childless editors as it is by our wonderful moms and dads. Why? The stars of this face and body moisturizer are barrier-strengthening ceramides and a blend of moisture-locking ceramides, fatty acids, cholesterol, and niacinamide—resulting in a sensitive-skin-friendly formula that takes care of dryness and irritation, period.
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Beauty of Joseon
Ginseng Cleansing Oil
Amazon
Most of our editors swear by double-cleansing—it’s the only way I, in particular, feel like I’ve gotten every centimeter of makeup and gunk off. Beauty of Joseon’s Ginseng Cleansing Oil does the hard work for you, and feels relaxing as you massage it in. (Trust, a little extra time spent on pore-ridden areas like the nose and cheeks is well worth it.) At the heart of the formula is soybean oil, an ultra-gentle cleansing agent, and ginseng seed oil to melt away impurities and soothe skin that’s been through the wringer. (Hey, NYC life.)
Global senior director of commerce audience & analytics Lexi Herrick applying the Belif Aqua Bomb Cooling Eye Gel
Lexi Herrick
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Belif
Aqua Bomb Cooling Eye Gel
Amazon
What’s better than a hit of cooling hydration first thing in the a.m.? Our sleepy undereyes are forever grateful for Belif’s Aqua Bomb Cooling Eye Gel, which has a caffeine-packed formula dispensed via a ceramic tip—a duo that never fails to wake us up.
Body-Care Best of Beauty Deals
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Crest
3D Whitestrips
Amazon
Ah, the crest of the whitestrip. While there have been many iterations of this classic—most notably, a set with an LED light—Crest Whitestrips have persisted throughout the years as a reliable–and American Dental Association (ADA)- approved- teeth-whitening treatment. These no-slip strips claim to bump teeth up to 19 levels whiter in 22 days—but, as always, be consistent. Million-watt smile, here we come.
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Salt & Stone
Deodorant
Amazon
Are you team antiperspirant or deodorant? If you’re the latter and just need help in the odor department, you can’t go wrong with any scent from Salt & Stone. (We love the woody Santal & Vetiver, for the record.) This goes-on-sheer formula also helps soothe and hydrate underarms with postbiotic lactobacillus ferment, which is said to help skin retain moisture and help protect it against external stressors.
Former commerce market editor Angela Trakoshis demonstrating the Dolce Glow Lusso Self-Tanning Mousse
Angela Trakoshis
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Dolce Glow
Lusso Self-Tanning Mousse
Amazon
Self-tanning divas and beginners alike: Dolce Glow’s tanning mousse is seamless to use. With proper exfoliation prior, it’s hard to mess up even application with this airy, radiance-boosting formula. Apply with a mitt in circular motions, wait two to six-plus hours (depending on your tanning goals), and rinse off for an easy-breezy sun-kissed look—sans UV damage, of course.
"The real wow moment came after washing it off—it looked exactly like a professional spray tan," says former commerce writer Lily Wohlner. “No streaks, no patchiness, just an even, airbrushed finish.” Did we mention the color lasts a solid week, even with regular showering? Done deal.
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Touchland
Blossom Trio Power Mists
Amazon
The hand sanitizer that made public hygiene look cute and fun? Yes, it’s a six-time Best of Beauty winner, naturally. Available in countless yummy scents, such as Beach Coco, Berry Bliss, Cotton Candy, and Vanilla Blossom—as well as adorable collaborations with the likes of Sanrio’s Kuromi—it’s not surprising that Allure editors have a mist in every bag they own. (Note: Staying germ-free is vital, even if it’s not always so colorful!)
Allure managing editor Alessandra Foreso applying the Touchland Hand Sanitizer
Alesandra Foresto
Hot Tool Best of Beauty Deals
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Shark
FlexStyle Air Multi-Styler & Drying System
Amazon
Shark has been shaking up the hair-tool industry since 2021, but the brand’s crown jewel might just be the FlexStyle Air Styling & Drying System. “I have thick, curly/wavy hair and blow-drying or styling my hair always feels like a long chore that I don’t have enough time for,” says Natalie Campbell, senior director of creative programming and development. “The attachments make it easy to achieve so many different styles and always create a silky finish. I’ve never gotten more compliments on my hair than when using the FlexStyle—I recommend it to everyone!”
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Dyson
Supersonic Nural Hair Dryer
Amazon
Nine years after Dyson took us by storm with its Supersonic Dryer, the brand launched Supersonic Nural, a 2025 Best of Beauty Breakthrough Winner. While we still love the original Supersonic, we can’t ignore the Nural’s "scalp protect" feature, which automatically lowers the temperature as it gets closer to your head. Yet another bonus? The Supersonic Nural will remember your temperature and airflow settings for all five of its attachments. Personalized hairstyling, perfected.
Allure social media intern Le’Asjah Johnson using the Revlon One-Step Volumizer Plus Hair Dryer and Styler
Le'Asjah Johnson
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Revlon
One-Step Volumizer Plus
Amazon
Yes, you can achieve bouncy at-home blowouts with a tool that costs less than $70. You may've heard of the original Revlon One-Step, but this iteration features a smaller barrel (that clocks in at 1.8 pounds) so you can more easily work through individual (and thicker) sections of hair. "I have really thick hair that makes drying and straightening a process—thankfully, this hot tool speeds up the blowout," says editorial assistant Jennet Jusu. “The heat isn’t overbearing, and the bristles help gently comb through all the tangles and knots after washing my hair.”
Hair-Care Best of Beauty Deals
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Rōz
Foundation Hydrating Shampoo and Conditioner
Amazon
Dry hair, you’ve been warned: While coconut-based surfactants gently rid hair of gunk, a powerhouse blend of ginger root, walnut oil, ceramides, and pea peptide helps stimulate and strengthen the scalp and strands.
“Foundation is the appropriate name for this shampoo and conditioner, because it’s truly the anchor to my routine—and I need a strong one because I put my hair through the wringer," says senior commerce director Shanna Shipin. “I style it in all kinds of ways: naturally curly, blown-out straight, in a slick-back bun—the list goes on, and this duo ensures my hair is as healthy, happy, and hydrated as it can be.” And did we mention the fresh scent? Zingy citrus and comforting sweet fig? Hello, yes!
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Nécessaire
Rosemary Shampoo and Conditioner
Amazon
Rosemary oil has been a well-studied ingredient for soothing scalp irritation and boosting circulation, which is all the reason we need to subscribe to Nécessaire’s Rosemary Shampoo and Conditioner. “I adore the non-fragranced Shampoo and Conditioner from Nécessaire, but went for this stuff when I was shedding like crazy from postpartum hair loss,” says contributing commerce editor Deanna Pai. “The scent was a bonus: It feels like a grounding moment in the shower, and since I don’t wear perfume, it’s my go-to scent for the day.”
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COLOR WOW
Xtra Large Bombshell Volumizer
Amazon
Even if you have fine hair, this ColorWow Volumizer won’t weigh down your hair—yes, it’s the lightweight mousse of your dreams. This lightweight foam brings on the volume—thanks to a proprietary Polymer Complex—and boosts shine via bamboo extract.
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Pureology
Smooth Gloss Treatment Mask
Amazon
Hair masks are not created equal. This Pureology Best of Beauty winner works in just three to five minutes, which the impatient crowd will appreciate. “Regular conditioners rarely do much for my dry, color-treated hair, so I have to reach for a hair mask at least once a week to soften and nourish my strands," says commerce editor Sarah Han. “This Pureology mask smells divine but, most of all, I appreciate that it’s literally made for my hair type (color-treated and frizzy): It does a much better job at minimizing frizz than most hair masks, even though I’m not particularly skilled at blowouts, and I love that it works fast.”
Makeup Best of Beauty Deals
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Fwee
Lip & Cheek Blurry Pudding Pot
Amazon
What’s not to love about a lip and cheek multitasker? Fwee’s take has a satisfying airy, mousse-like texture that doesn’t sacrifice pigment in the least. (Thank goodness!) The soft-focus finish falls neatly between that of a cream and powder blush, which is quite unique among my huge blush collection. And the shade range is so expansive—think the most nuanced ranges of pinks you’ve possibly ever seen—I’m convinced everyone can find a shade they’ll love.
Allure commerce editor Sarah Han applying the Fwee Lip & Cheek Blurry Pudding Pot
Sarah Han
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Smashbox
Photo Finish Pore Vanishing Primer
Amazon
No, you can’t get rid of your pores altogether (sorry!), but this Smashbox primer does a darn good job at blurring them—without clogging them, of course. It also manages to do this while leaving behind a satin and not-flat or totally-matte finish.
Further proof: “Whether I’m sweating it out on the subway to make it in the nick of time backstage at Fashion Week or chasing down my toddler at the splash pad, Smashbox’s Photo Finish Pore Vanishing Primer has never let me down," social director Kassidy Silva attests. “One thin coat before applying my makeup in the morning keeps everything in place all day, no matter the situation.”
Han applying the r.e.m. beauty Sweet Dreams Eyeshadow Quad
Sarah Han
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r.e.m. beauty
Sweet Dreams Eyeshadow Quad
Amazon
Hi, this is me! As someone who’s been quite loyal to a single shadow for the past year, when I say R.E.M’s eye shadow quads are gorgeous and versatile, I wholeheartedly mean it! I’ve been a fan of the brand’s liquid eye shadow in the shade Fembot for years, so it was no question that I’d love the powder version. It’s safe to say this pink-to-blue duochrome is truly drop-dead stunning. I was delighted to discover that the pale lilac Faerie is equally gorgeous and pairs beautifully with my beloved Fembot. And yes, these pigments last all day.
Fragrance Best of Beauty Deals
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DedCool
Mineral Milk Eau de Parfum
Amazon
We’ve already awarded DedCool a Best of Beauty Award for Mochi Milk, but if you find the gourmand a bit too sweet, might we introduce you to Mineral Milk, a solar-skin hybrid that will surprise your senses. Imagine wandering along the Pacific Ocean coast with no agenda in mind, and that’s what this scent bottles up.
How We Find the Best Amazon Prime Day Beauty Deals
Our shopping team searches daily for the best beauty products in the industry. We enlist the help of multiple editors, writers, contributors, and experts to determine which products are really worth your penny. Our sales stories are no different: We base our discounted selections on products with over 4.0 ratings, past Allure Best of Beauty Award winners, and those that our editors and experts have tried and given a stamp of approval.
Why Trust Allure?
No matter what you seek or your individual needs and concerns, we want to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.
More Amazon Prime Day deals ahead:
- Drop Everything: Prime Day’s Best K-Beauty Deals Are Here
- The Only List of Amazon Prime Day Beauty Deals You Need—You’re Welcome
- Luxury Beauty for Less? During Prime Day, It’s Possible
- The 319 Best of Beauty Award-Winning Products: Browse All the Winners
